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Sundays With Mimi Lam
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Sundays With Mimi Lam

This Sunday we (virtually) hung out with Mimi Lam, badass Canadian cannabis entrepreneur and mastermind behind Superette.

Hey Mimi! Could you please introduce yourself and describe what you do? 

Hi, I’m Mimi! I am a Sagittarius/Ophiuchus and a proud enneagram type 1. Some of you may know me from cannabis brand Superette. I live in Toronto, Canada, and I spend my time building the most fun and badass team out there. I am a stubborn entrepreneur that gets bored way too easily and has a constant case of wanderlust. 


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What is your earliest memory of cannabis? When did you know you wanted to get into the cannabis industry?

In general? I think it was when I caught a whiff of it while walking around downtown Ottawa with my mom as a kid. Many years after that, I started consuming medically and recreationally. 

However, it wasn’t until late 2016 that I wanted to get into the cannabis industry, when there was a real path for legalization across Canada. The opportunity to not only be part of such a monumental regulatory shift, but also the hope of helping push it in the right direction after a history of wrongs was too good to pass. Plus, I love weed, so getting to work in the industry is like a dream come true.

What does your perfect Sunday look like? 

Depends on the season, but I relax by being active. 

In the summer, my perfect Sunday is waking up early for a nice long bike ride with my fiancé, followed by hanging out on our balcony or in the park with a cold bevvy and a joint. 

When the weather’s not great, I stay indoors doing lots of yoga and cooking up a storm. I’ll likely overdo it on making too many desserts, but I can’t deny testing out a new baking recipe.

What’s your preferred consumption method? What activities do you enjoy pairing with your high?

Nothing beats a good joint. Pair it with a nice walk and some good music in my ears? Yes. Please. 

If getting a massage counts as an activity, then also this.


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A massage absolutely counts. If you could share a joint with any person alive or dead, who would it be and why?

Oooooh that’s such a tough question. Conan O’Brien because that would be hilarious. Plus, I heard he needs a friend.

Which artist are you really excited about right now?

Charlotte Langley, a chef of my dreams and a culinary QUEEN. Aside from simply mastering all things food, I love that she is a champion for sustainability and also cooks with cannabis! 

I am obsessed with Scout Canning, which is a company that Charlotte co-founded and just launched this year. Their commitment to sustainability, from fair workplace compensation to 100% recyclable packaging, sets an incredible standard in the food industry and for all product companies around the world.

What gets you excited about the cannabis industry?

So many things. Probably the top of the list is greater research and acceptance of cannabis by the medical and academic communities. We are so far from understanding the full potential of cannabis! With knowledge comes the potential for the development of products that can be beneficial to so many people in this world. As well, with knowledge comes education and at least a baseline understanding of cannabis in our society, which in turn will lead to normalization – something that I will always fight for and why I am so passionate about being in this industry. 

If you could give one piece of advice to cannabis consumers, what would it be?

Pay attention to what you are consuming, it makes a big difference in helping you understand what you enjoy, what is best for you. For instance, pay attention to the terpene and cannabinoid profiles of flower, rather than simply whether it is indica or sativa. Not only that, pay attention to who had a part in the product that eventually ended up in your hands. As a consumer, you get to vote with your dollars and the onus is on you to educate yourself about the retailers and brands you are buying from. Conscious consumption is important for everything and especially for cannabis.

Thanks for hanging with us Mimi! Keep up with her on Instagram and if you’re in Toronto or Ottawa then be sure to check out Superette!