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Sundays with Evan Adamson
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Sundays with Evan Adamson

Music enthusiast, surf lover and filmmaker. Meet Evan Adamson, a Texas native living in Southern California. Growing up in Texas, Evan was a third generation surfer. Who knew surfing was a thing in Texas? While the shortboard superiority mindset was heavy in Texas when Evan was growing up, he found the gulf coast waves were generally better equipped for longboarding, despite receiving flack from most of his peers. Looking up to Californian’s like Joel Tudor and CJ Nelson, he took a more style driven, smooth, and classic approach to surfing, which is not to say it’s any less challenging.

Evan is currently a filmmaker, but to understand how he got to be a filmmaker we need to talk about his passion for music.


All through college Evan had a music blog showcasing music he’d discover. Evan jokingly tells us that his blog was called Dank Vibes! Unfortunately, Dank Vibes is no longer, but it propelled him into his career today.

Back in the day, Evan got an internship with a company who puts on music festivals such as LolLaPalooza and Austin City Limits. When interviewing for the gig, Evan dressed in formal suit and tie, as you’d expect, but apparently that was not the “vibe” of the company. While Evan looked like “a square” they saw that his resume included Dank Vibes which at this point he’d made it more than a blog and had begun shooting his musician friends performing dubstep remixes. The company decided to give him a shot.


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On day one, cannabis was brought up and Evan mentioned he had a joint in his car…and when he mentioned that, his new team said, “we’re going to Dank Vibes car!”

10 years later, Evan still shoots with the company at LolLaPalooza and Austin City Limits, and to this day, everyone there still calls him Dank Vibes.


Evan managed a musician for a while after that but ultimately decided to focus on film. Evan does it all, from directing commercials, to editing his own work, saying….

“Editing is like interior design for me where you move into a place and you arrange all your furniture in a way but as you walk through the space, you’re seeing things and you’re like ‘Oh I have to move this thing here.’”

Bringing together his passions, Evan’s coming out with his own short surf film. He’s bringing together his love of comedy, surfing and of course music where he’ll be showcasing a number of incredible longboard surfers.


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As the day draws to a close, we head outside and jump into a 1986 Club Wagon Ford and head ocean bound. As we bump along in the van that’s clearly been decked out to be the perfect surf mobile, the song Back Baby by Jessica Pratt plays.


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When we arrive at the ocean side, the sun’s dancing off the water. Evan pulls out his camera and gets some b-roll shots for his upcoming film in the golden hour light. His long lens camera captures the surfers all the way out on the water as they dance on their longboards and seem to glide over the water.


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The waves weren’t great by most standards, but if it were like that in Texas, he’d be out in a heartbeat. Regardless, Evan gets on his wetsuit, throws his longboard under his arm and runs toward the water. As the sun begins to creep toward the horizon we watch as Evan catches wave after wave. Quite the mesmerizing site between human and nature.

Until next time…

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Feel Good Guide: Pacific Beach
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Feel Good Guide: Pacific Beach

We’re watching surfers glide over the Southern California waves in San Diego’s majestic Pacific Beach. Indulging on some of the craft beers at the local watering hole, and we’re getting some fish tacos that, well, are out of this world.

But before we experience this iconic San Diego day, we meet up with our friends at the beautifully designed Columbia Care.


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COLUMBIA CARE

Columbia Care is a long room with plants hanging from the ceiling and a long square bar in the center of the store. The friendly staff await your questions behind the bar and the products are all out for you to explore.


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That brings us to the lovely Lonna Kelly, standing behind the bar ready to tell us all about the San Diego cannabis dispensary. Now, we’re not sure if everyone in Pacific Beach is this friendly — maybe there’s something in the sea air, but everyone we talked to greeted us with a smile and a genuine interest in how our day’s going. This includes the friendly and knowledgeable Lonna.

Lonna tells us that Columbia Care’s crushing it in the dispensary game and are a nationwide company with 19 locations in 9 states, including a location in Puerto Rico. And they’re not stopping there. They’ve got more locations soon to come.

We grab one of the Sunday Goods Single Pre-Rolls and head to the beach.


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KONO’S SURF CLUB CAFE

Sitting right at the beginning of Crystal Pier is Kono’s Cafe. This is a no frills, killer beachside coffee shop. As you walk in, you’re hit with the smell of bacon on the flat top grill, syrup water falling over stacks of pancakes and coffee slowly dripping into a diner style mug.


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The walls are painted ocean blue with a surfer coasting along the wall, looking ocean bound. Surfboards line the ceilings, of course, and the doors are wide open with big windows allowing the breeze to sweep through the place.

We order some coffees to go up at a counter with the smiling cashier named Raul. Stop by next time, grab a coffee, and tell Raul we say hello.


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CRYSTAL PIER

We walk our coffees down along the long wooden pier. The slats underfoot have been nicely worn down with passersby walking to the sound of seagulls calling. You hear the waves lightly crashing underneath as you make your way to the end of the pier.

On either side sits little white cottages with blue window shutters. The breeze picks up slightly as you make your way and you can overlook the dozens of surfers paddling out to watch the horizon for the next wave.

We take a moment to soak it all in. There’s nothing quite like being out on the water and looking back at the coast line. What could make this day any better? A craft beer perhaps.


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PB SHORE CLUB

Back on shore, you walk along the path overlooking the water and come across a staircase leading up to the PB Shore Club. We sit out on the deck with a view of the water and watch the waves crash endlessly on the sandy beach.


We get the Duckzilla and Good Times, both from local breweries, of course. Our bartender Brittney drops off our cold beers as they slowly bubble to a foamy head. The Duckzilla is a lighter IPA and the Good Times a darker American Pub-Style Ale. Nothing better on a hot beach day in Pacific Beach.


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OSCARS MEXICAN FOOD

Oscars Mexican Seafood is a classic fish taco shop right off the water. As local as this spot is, it can’t escape its own popularity as tourists and locals alike grab their share of the phenomenal tacos.

We get the battered fish taco, the tacos especial and the smoked fish.


The fish taco is flaky with a great crunch from the batter, while the melt-in-your-mouth fleshy white fish bursts with flavor. Adding the spicy mayo is a must.

Taco especial: this is a mountain of a taco. The grilled shrimp is a diamond of deliciousness, so flavorful and soft next to the crunch of the red onions. The scallops and smoked fish add an amazing saltiness while the avocado balances it all out.

Next up, the smoked fish paired with creamy avocado, fresh cabbage and some melted cheese. Whoever said cheese and fish don’t go together clearly hasn’t had this pocket of amazingness.


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THE BAKED BEAR

The Baked Bear is a great ice cream sandwich shop. As one must, we get the classic chocolate chip cookie with cookie dough ice cream smashed in between the warm cookies.

To round out the day, we turn the corner and head back to the pier with our ice cream to watch the surfers skillfully cut through the waves as we soak in the sun.

Until next time, Pacific Beach.

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Sundays with Marta Freedman
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Sundays with Marta Freedman

Welcome to our first “Sundays With” series, where we profile people in cannabis and creatives who use it to do what they do best. Join us as we follow these people through what a Sunday looks like for them and showcase how they embody “Feel Good.”


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Meet Marta Freedman, a bicoastal social media savant and creative to her very core. Whether it’s shooting content on the fly or showing up at an event with boxes-on-boxes of pizza, Marta’s someone who’s always out there meeting people. She’s the cofounder of the educational, highly creative, and aesthetically pleasing company, Nice Paper.

We meet up at Kreation in West Hollywood, a spot that Marta tries to hit up on both her easy going Sundays as well as most other days of the week. Currently, she spends half her time in New York City where her business partner Charlotte lives, and the other half in Los Angeles where the cannabis industry is booming. Marta tells us more about her company.


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“Nice Paper is a media and education platform, and a community of people.”

The focus is on cannabis and the desire to be a resource for people to learn more about the plant and its products. More importantly, Marta says that Nice Paper is about building a community of people who want to come together and learn, smoke, and maybe eat some pizza.

To really tell the story of how Marta fell into the world of cannabis media and education, we first have to start with pizza.

If you haven’t heard of Marta Freedman before, then maybe you’ve heard of the Instagram account @hotgirlseatingpizza. If you’re unaware of this internet phenomenon, look it up — it was started by Marta with the desire to meet women that inspire her.

As we said, Marta’s a creative through and through. She doesn’t just get someone’s contact information and ask them to grab a cup of coffee. She creates a social media account, gains traction and direct messages people that she finds intriguing.

“I always intended to use it as a way to meet people I admire.”

She would contact someone and ask to take them on a pizza date with the sole purpose to get to know them. She said, “It’s not as intimidating as a coffee date, and it’s so interesting and weird everyone’s like yea I’ll meet you for pizza.”

Starting the account 6 years ago, Marta began hitting up her friends in the music industry and would ask if she could shoot with the artist if she brought pizza. That began to snowball. She started shooting with editors from major publications, women of notoriety in all fields such as NastyGal’s former CEO Sophia Amoruso, and was herself included in Rolling Stones’ 100 Best Instagram Accounts.

We had to ask — why just focus on women?

“I just wanted to highlight people I admired and at the time that was really only women.”

Beyond everyone she’s showcased, Marta was able to throw pizza parties for brands, making money by bringing her connections together and have a local pizza joint provide the pies.

But besides making money, this gave her credibility to ask people to meet up and build the relationships she has today — and she got a ton of free pizza in the process.


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Through all the hype around pizza, Marta met her partner in crime Charlotte on a pizza date, who was writing a piece for Cosmo doing a “pizza cleanse,” which apparently means eating pizza everyday for a week. Sign us up!

But what’s the tie to cannabis? Marta, while a fan of pizza parties, is not a fan of your regular old birthday dinner. So how do you spice up a birthday dinner where you’re sitting next to that rando at the table? Offer everyone infused edibles to start the meal. Charlotte was at one of these dinners and told Marta she needed to get into the cannabis space.

On July 1st, the two had a smoking brainstorm, and on July 4th they formed Nice Paper. By November, Marta had quit her day job and was focusing on Nice Paper full time.


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It’s no mystery that Marta is a doer and a maker. She’s got about 30 instagram accounts — one that’s all about malls, which she told us as she brought us to one of her favorite malls, The Grove.

She tells us that you never know where a good idea will come from, so you might as well just give it a shot. “If there’s a domain you like, it’s probably 20 bucks so just do it.” And she’s not stopping with her own ambitions.

She says her pet peeve is when reactive people don’t execute on their ideas and complain when another person beats them to the punch.

“If you have an idea, it’s just a thought unless you do something with it. Tying it back, weed helps.”

We end our day not over a slice of pizza but at a Los Angeles local spot, The Bigg Chill. This is one of those places you only hear about if you’re a native Angeleno, but East Coaster Marta of course knows about this place — thanks to someone she met at a pizza party.

Marta left us with one constant: whether it’s over pizza or a pre-roll, enjoy it with someone that inspires you.

Until next time…